A Legacy in Marketing Education

Professor Lew Brown is synonymous with excellence in teaching.  Since 1986, he has made his mark in the classroom and guided students with impactful marketing advice that lasts a lifetime.  Long a pioneer in experience-based education, Lew led the way in establishing hands-on opportunities for his students.  In large part because of the success of these projects, the Bryan School now requires project-based experiences for students in all majors.

Lew Brown HeadshotIn honor of Lew’s upcoming retirement at the end of the 2013-14 academic year, we have established a fund to expand the project opportunities he pioneered. The Lew Brown Project Support Fund will encourage the continuation and growth of hands-on project experiences in the Bryan School curriculum by covering project costs incurred by students, faculty, and mentors.

Alumni who experienced Lew Brown in the classroom know how effective he is as an educator.  He is a two-time recipient of UNCG’s Alumni Teaching Excellence Award, a university-wide award that recognizes only two faculty members each year.  He also received the Bryan School’s Outstanding Faculty Award twice.

Students regularly recall the wisdom he imparted.  One graduate – now a successful restaurant owner – said he uses the five principles he learned from Lew each and every day.  Another student contacted him last year, ecstatic with news that the knowledge she gained from her hands-on project experience was the deciding factor in her selection for a job as a marketing consultant.   She wrote:

My supervisor said that he was so amazed how such a young individual could be so confident and well spoken.  I definitely credit [my] marketing projects when it comes to my new job opportunity. I not only learned how to market a product to a foreign country, or how to create and implement a business plan, I learned how to work with people…I learned how to learn.”

Most schools teach through theory and case studies.  Hands-on project experiences take learning to a new level and provide students with real-world grounding in the content they are studying  and also help them develop life skills that will set them apart from the competition and prepare them to make meaningful contributions from day one in their organizations.

Lew Brown is justifiably proud of the work he accomplished using hands-on projects as a primary tool in his marketing curriculum.  We invite you to salute his contributions with a gift to honor his legacy and expand his ideas across the Bryan School.