Program Structure

Designed specifically for applicants with limited or no professional experience, the day program is a full-time journey toward specialized knowledge and first-class career possibilities. The structure of the day program also makes it a good match for career changers. The program is carefully designed to move you from ideas to action in a relevant and logical manner. Enrolled full-time students progress from a fairly structured set of assessments to tiered courses designed to jump-start your learning.

Working alongside fellow students, you’ll learn basic skills and business fundamentals and progress to developing the communication, analytical, and managerial skills so highly sought in the marketplace. Studying full-time, you can expect to complete your Bryan MBA in approximately two years.

FIRST WEEK – GETTING A FAST START Your Bryan MBA experience begins with velocity and a concentrated focus. In the MBA “Base Camp”-a series of intense workshops-Bryan professors work with you to develop your own leadership style, which will guide your next two years. Click here to read more.

YEAR ONE: UNDERSTANDING THE BUSINESS LANDSCAPE Your first year will be devoted to understanding the concepts of management and business. You will learn both the theoretical and practical facets of strategic business operations by exploring detailed case studies and participating in rigorous in-class lectures.

SUMMER: GOING BEYOND THE CLASSROOM During the summer you will begin the practicum level of the program through an internship and organizational projects. Our partnerships with European and Latin American corporations give you the chance to explore the cultural differences of global business operations. If you would rather stay closer to home, there are a variety of local corporations and non-profit organizations eager to accept your help while you increase your work experience. You may even want to begin work on a concentration or certificate by taking an elective course or two.

YEAR TWO: MAKING THINGS HAPPEN In the second year, you will begin applying business strategies and concepts to real-world challenges using case analysis and group projects. You will learn how to respond effectively to such common problems as dissatisfied customers, business operations, and cash flow challenges. In addition, you may also wish to participate in the week-long study abroad program typically offered during spring break.

CAPSTONE PROJECT: SOLVING PROBLEMS THAT MATTER Your program concludes with a field project of helping a real organization solve real problems. Working with a small team of fellow students under faculty supervision, you will apply your newly developed skills, discipline, and creativity to craft a plan and develop a feasible solution. For more information and examples of consulting projects click here.

Learning Outcomes

  • Articulate the core philosophies guiding the creation and development of business organizations and the economic enterprise.
  • Apply a broad spectrum of communication and leadership practices to promote ethical and sustainable organizations.
  • Implement the various steps of data analysis to formulate evidence-based reports and recommendations for subsequent decision making.
  • Use models and methods of creativity and innovations to generate feasible proposals for business concepts, products and services, processes and strategies.
  • Incorporate conceptual frameworks and knowledge from a variety of fundamental business disciplines into organizational strategy.
  • Synthesize multiple perceptions and assumptions about institutional, cultural and economic factors affecting global business and stakeholders.

Plan of Study

Unlike many programs, the Bryan Day MBA provides a full 9 hours of student-chosen electives. In some instances, you may even take courses in other graduate programs. You can build upon the skills and knowledge you’ve developed at the undergraduate level to pave the way for success. For example, students with undergraduate degrees in French, Spanish or German can focus their electives in areas of international business, bringing a highly marketable set of skills to their prospective employers.

FIRST YEAR (27-30 credit hours)

Fall Semester – 12 hrs

  • MBA 715 – Integrative Business
  • MBA 716 – Leadership and Sustainable Business
  • MBA 701 – Quantitative Analysis for Decision Making
  • MBA 702 – Financial and Managerial Accounting

Spring Semester – 12 hrs

  • MBA 717 – Technology and Innovation
  • MBA 706 – Marketing Management
  • MBA 707 – Financial Management
  • MBA 708 – Operations for Competitive Advantage

Summer Semester – 3-6 hrs

  • MBA 742 – Organizational Internship
  • Elective

SECOND YEAR (15-18 credit hours)

Fall Semester – 6 hrs

  • MBA 703 – Economic Policies and Impact on Global Outcomes
  • Elective

Spring Semester – 9 hrs

  • MBA 718 – Global Business in Practice
  • MBA 719 – Strategic Management in Action
  • Elective

The Bryan MBA features nine hours of elective credit for you to pursue a concentration. If you are not interested in pursuing a concentration, you have the option of developing your own individualized focus by hand picking your electives. You may also use your elective courses to pursue a graduate certificate or a dual degree jointly with your Bryan MBA.

      • Open Electives Option (9 credit hours) – Choose from electives in conflict resolution, consumer apparel, entrepreneurship, finance, gerontology, global business, information technology, marketing and nonprofit management.
      • Concentration Option (9 credit hours)


        Select three of the following courses:

        MBA 723 – Corporate Governance (3.0 hrs) – Current issues in and theories of corporate governance. Topics includes examination of internal and external corporate controls, stakeholder theories and international governance comparisons.

        MBA 721 – Financial Statement Analysis and Valuation (3.0 hrs) – Value with emphasis on equity analysis and valuation for public and private firms. Other types and purposes of valuation also covered.

        MBA 720 – Investments (3.0 hrs) – Explores theories and applications related to portfolio theory, asset allocation, return predictability, and anomalies. Risk management including the use of derivatives also covered.

        MBA 724 – Financial Institutions (3.0 hrs) – Survey course intended for those interested in financial services careers and in general finance. Topics include financial institutions, investment funds, trading markets, and financial market regulation.

        Information Technology

        Select three of the following courses:

        ISM 671 – Data Management (3.0 hrs) – Fundamental concepts of database management systems, including database design, implementation, and the use of the SQL query language.

        ISM 672 – Web Programming (3.0 hrs) – Apply fundamental programming concepts in designing and implementing applications for the web. Foundations for developing web applications.

        ISM 673 – Telecommunications and Distributed Networks (3.0 hrs) – Technology related to internal and external network/telecommunication services. Managerial and business issues related to the identification, acquisition, and management of network/telecommunications services in the contemporary enterprise.

        ISM 675 – Business Analytics (3.0 hrs) – The interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. IT capabilities and infrastructure needed are discussed.

        ISM 676 – Information Security and Privacy (3.0 hrs) – Study of the technical, managerial, and organization issues in systems security, including systems security models, analysis of business process and technology for systems security, and information assurance.

        ISM 678 – Project Management (3.0 hrs) – Modern methods of defining, planning, and executing large IT and other projects. Computer software and network modeling are used to support the efficient scheduling of interdependent activities.

        ISM 679 – Special Topics in Information Technology (3.0 hrs) – Specific course title identified each time the course is offered. Selected topics will address contemporary issues in information technology and its management. Course may be repeated for credit when topic varies.


        Select three of the following courses:

        MBA 733 – International Marketing Management (3.0 hrs) – Activities that direct the flow of products to markets in a transnational, transcultural context; transcultural consumer behavior; channel strategy, physical distribution, promotion, and pricing.

        MBA 732 – Consumer Behavior (3.0 hrs) – Applying behavioral theories to understand consumer consumption behaviors and the effect of environmental and psychological influences on the consumer decision making process.

        MBA 731 – Brand Management (3.0 hrs) – Examines brand management strategies, tools and decisions faced by organizations in planning, building and measuring brand equity for long term profitability.

        MBA 730 – Marketing Research (3.0 hrs) – Defining the purpose of marketing research, selecting a data gathering method, writing a survey/questionnaire, and sampling methods. Using statistics and interpreting the results to make marketing decisions.

        Supply Chain Management

        Select three of the following courses:

        SCM 650 – Supply Chain Management Concepts and Principles (3.0 hrs) Presentation of core knowledge related to supply chain management. Provides insight into the complex, cross-functional elements of demand and supply planning and execution in a global environment.

        SCM 651 – Transportation, Logistics & Distribution Management (3.0 hrs) Focus on contemporary management practices, sustainability metrics and technology applications within transportation, logistics and distribution center operations as part of the global supply chain.

        SCM 652 – Strategic Cost, Design, Procurement and Contracts (3.0 hrs) Overview of strategic cost management and procurement in the supply chain; tactics in effective management of the procurement process and total cost of ownership; management of total supply chain costs.

        SCM 655 – Global Supply Operations Strategy (3.0 hrs) Presentation of strategies, resources and information system requirements to plan, procure, create and deliver products globally. Emphasis on the complex interactions and need for collaboration between inter-film processes.

        SCM 678 – Project Management (3.0 hrs) Modern methods of defining, planning and executing large scale projects. Computer software and network modeling are used to support the efficient scheduling of interdependent activities.

      • Certificate Option (12 credit hours) – Combine your Bryan MBA with one of UNCG’s many Graduate Certificates:
      • Dual-Degree Option


For schedules and syllabi, please go here.