The Bryan School of Busines & Economics at UNCG
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Marketing, Entrepreneurship, Hospitality, and Tourism
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Why our programs?
To gain a multidisciplinary advantage in the areas of marketing, entrepreneurship, effective business communications, and sustainable tourism and hospitality.
Our Department is eclectic in nature and combines the Marketing, Entrepreneurship, and Sustainable Tourism and Hospitality programs.
Our Marketing program teaches students to become innovative and responsible marketers who create superior value for customers, organizations, local communities, and society by leveraging global marketplace transitions to create a competitive difference.
Our exemplary Entrepreneurship program teaches students to become innovative entrepreneurs, managers, consultants, and community leaders.
Our Sustainable Tourism and Hospitality students learn 21st century skills to solve complex problems affecting global tourism and hospitality, with tools of sustainable development and the triple-bottom line approach to business.
Our multidisciplinary faculty members are dedicated to delivering top-notch education and instilling in our students not only the skills they need to be competitive in the marketplace, innovative, and globally focused, but also important values of sustainability and ethical business practices. Through our Business Communications, we teach our students essential skills to communicate effectively and confidently in professional situations. Our faculty members are also engaged in research and scholarship that are applicable to the local and global community and contribute to the economic development of the Piedmont Triad, as well as North Carolina, and beyond.