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Marketing, Entrepreneurship, Hospitality, and Tourism
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Why our programs?
To gain a multidisciplinary advantage in the areas of marketing, entrepreneurship, effective business communications, and sustainable tourism and hospitality.
Welcome to the Department of Marketing, Entrepreneurship, Hospitality, and Tourism website. As a department, we are eclectic in nature since we combine several subject areas that are often stand-alone departments. We believe that this combination of departments results in a strong multidisciplinary advantage to students who want to choose from a wide range of courses, while retaining enough coursework in each area to satisfy those students who are interested in specializing in one of our disciplines.
Our Marketing program teaches students to become innovative and responsible marketers who can solve problems and create superior value for customers, organizations, local communities, and society by leveraging their knowledge of the global marketplace to create a competitive difference.
Our exemplary Entrepreneurship program teaches students to become innovative entrepreneurs, managers, consultants, and community leaders.
Our Sustainable Tourism and Hospitality students learn 21st century skills to solve complex problems affecting global tourism and hospitality, with tools of sustainable development and the triple-bottom line approach to business.
Our multidisciplinary faculty members are dedicated to delivering top-notch education and instilling in our students skills they need to be innovative and competitive in the marketplace, as well as globally aware in their approach to solving business problems. Values of sustainability and ethical business practices are also promoted. Through our Business Communications curricula, we teach our students essential skills to communicate effectively and confidently in professional situations. Our faculty members are also engaged in research and scholarship that are applicable to the local and global community and contribute to the economic development of the Piedmont Triad, as well as North Carolina, and beyond.
Through the links provided on this page, you can learn more about each of our areas of coursework, review program curricula, and look at course descriptions. After you have explored the material, you may have questions. If you do have questions, please email me at firstname.lastname@example.org or give me a call at 336-334-4413. Thanks for visiting our website.
James S. Boles
Professor and Department Head